quarta-feira, 14 de novembro de 2012

TRABALHAR COM VISÃO, E NEGÓCIOS E GOVERNOS NA MESMA DIREÇÃO

Numa época em que muitos dizem que não se pode trabalhar a prazo porque a mudança é permanente (como se trabalhar por cenários não existisse),  achei oportuno trazer para aqui duas publicações da wbcsd que apontam para a necessidade de vermos «longe»: Vision 2050  e Chaging Pace.

 
 
«The report spells out the “must haves” – the things that must happen over the coming decade to make a sustainable planetary society possible. These include incorporating the costs of externalities, starting with carbon, ecosystem services and water, into the structure of the marketplace; doubling agricultural output without increasing the amount of land or water used ; halting deforestation and increasing yields from planted forests: halving carbon emissions worldwide (based on 2005 levels) by 2050 through a shift to low-carbon energy systems and improved demand-side energy efficiency, and providing universal access to low-carbon mobility». Existe versão em Português aqui.
 
Pode chegar à publicação através daqui.

 


Em particular pode ler-se:
«Public administrations must improve their capacity for effective and efficient governance to support reaching their goals. Using a set of clear progress indicators, governments must balance the other four policy accelerators – education, regulation, budgeting and investment in ways that are coherent, predictable and persistent. These qualities are vital to smart policy management, as they help give companies confi dence to align strategies, R&D, and investments and encourage consumer choices. They also inspire emulation amongst cities and nations. This does not mean all policies must be set at once, and for ever. There must be
room for dialogue and corrective action. It is a learning process for continuous improvement, particularly as adaptation starts to set in.
The WBCSD has repeatedly called on governments to create an enabling policy framework to support companies dedicated to moving faster toward sustainable development. In the following chapters we try to identify what we expect to work better. We are coming out of a period when the prevailing thinking was that less government intervention is best for business. This mindset is still shared by many.
But the experiment with a deregulated world, where no one seems in charge, has only brought a mixed bag of progress, social tensions and fi nancial weaknesses. As we strain the limits of natural resources, pollution and social inequity, we need to invent and try a better approach.
We are serious about the pathway to Vision 2050. We can make it happen if business and governments pull in the same direction».




Sem comentários:

Enviar um comentário