Na HBR de JUL-AGO 2013 o artigo «Building Sustainable», a não perder. Um dos destaques do artigo: «There´s a vast opportunity for the private sector in making cities efficient and competitive». E o artigo começa assim:
«By 2050 the number of people living in cities will have nearly doubled, from 3.6 billion in 2011 to more than 6 billion. Yet the world’s urban areas are already overcrowded and, particularly in developing countries, suffer from shortages of clean water, electricity, and other resources essential to the support of their exploding populations and fragile economies.
The problems created by rampant urbanization are among the most important challenges of our time. They also represent one of the greatest opportunities—and responsibilities—for the private sector. Business is uniquely positioned to shape the sustainable, economically competitive cities of the future». Continue ...
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