domingo, 10 de janeiro de 2016

INCORPORAR A SUSTENTABILIDADE NA ANÁLISE FINANCEIRA E NA ESTRATÉGIA DO NEGÓCIO



O Sumário Executivo começa assim: «Until very recently, most CFOs viewed “sustainability” as someone else’s job—a matter of compliance or philanthropy unrelated to the pressing concerns that typically keep financial executives up at night. A growing number of prominent CFOs have adopted a sharply different view and, in so doing, are sending a powerful message to their peers in corporate finance: Take a closer look, and you will find increasing opportunities to leverage sustainability thinking for value creation—especially when dealing with pressures to reduce short-term business costs and strengthen your organization’s foundation for longterm growth. CFOs can leverage sustainability to improve enterprise performance in three areas: (1) risk management, (2) capital productivity, and (3) innovation and growth». De seguida  o índice que dá a ideia global do estudo:



E sobre o estudo o post  5 ways to boost sustainability's value proposition for CFOsdonde a imagem seguinte:




«Making the business case for sustainability is
 essential when meeting with a CFO».

e lá se pode ler:  «While sustainability is still not a central concern for most CFOs, we found a growing number of leading CFOs who now view sustainability as a key element in business strategy, performance and growth — a sharp departure from the dominant view in their peer set.Five factors undergird the value proposition driving CFOs to incorporate sustainability into financial analysis and business strategy».




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