Do relatório (destaques nossos): «The cadence for reporting is likely to change, too. The use of online tools not only provides a deeper level of
transparency, but also opens the door to more continuous reporting. “I think the annual report concept probably will
eventually go away,” one respondent said. “Our sustainability database is measuring monthly on all criteria so we have
the information instantaneously. Are we ready to maybe yet put that out there? Probably not. But ultimately yeah, yeah
we probably will be.” And as some companies start to take a longer view of their issues, their communication strategies
are likewise adapting. This is the case at one participating company, which recently moved to a ten-year cycle for goals.
This transition is driving a strategic conversation about how, when and on which topics they will do their reporting:
“It’s going to be a little bit more, management of change communications” he said, “because in some goal areas we’re
going to have great progress. In other goal areas it might be flat from year-to-year in a particular area. And that’s okay
because that’s part of the nature of this. You can’t get 10 percent reduction year on year on year on year. You just
can’t.”».
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