«The idea of business model innovation — that a company could launch a new
business model never conceived of before, or transform an existing business
model — has long captivated business leaders. Yet, executives are often held
back by vested interests in their current approach: “If it ain’t broke, don’t
fix it.” But as global trends — environmental, social, political, technological
— continue to shift the foundations of our current business models, incremental
innovation will become less effective in enabling companies, industries and
whole economies to adapt and succeed. There is an urgent need for fundamentally
different approaches to value creation». Continue a ler.
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